Archive for June 18th, 2009

Your innovation station

The local TV news formula changes very little.  Since the 1970s, it’s largely gone like this: Male and female co-anchors Weather forecaster Slightly crazy sports guy Happy chatter amongst them Reporter packages with voice track, sound, voice track and outcue Live “doughnuts” with package wedged between live open and close “Coming up!” teases “Exclusives” Show-closing [...]

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