Live Apartment Fire is managed and written by WXIA reporter Doug Richards, who has grandiosely entered his fourth decade in the TV news biz. He began working in Atlanta in 1986 at WAGA-TV. After leaving the business in 2007, he began writing this blog, which took a critical look at local TV news in Atlanta. WXIA-TV hired him August 10, 2009.
This is Doug’s personal blog. It has no connection whatsoever with his employer. Its management does not screen or approve the posts herein.
The blog is named for the most incendiary cliche in Atlanta TV news. When an apartment building catches fire– especially close to news time– it doesn’t matter what good work a reporter has developed during the day. Nor does it matter if nobody is injured by the fire. The apartment fire will get top priority and will be treated like Armageddon, especially if the flames can be broadcast live during a newscast. (This is true of most Atlanta TV stations, but thankfully not true at WXIA.)
The August 2009 hiring at WXIA allowed the writer to stop referring to himself in the third person as LAF (or the first person plural as “we”). We’re all first-person-singular these days, thankfully.
Once, at the end of a TV news workday, my teenage son asked me: So, dad– cover any apartment fires today?