Category Archives: WAGA

Highlights from an election season

photo(6)Covering the 2014 election has been fulfilling and entertaining.  It’s also been very “clubby.” I can count on seeing the same reporters from WSB and the AJC at most events that I cover, with occasional visits from WABE and GPB radio.  I almost never see reporters from WAGA or WGCL.

I can understand why news managers might decide to pass on politics.  Specifically, audience research tends to show that political coverage isn’t much of a crowd-pleaser.  I suspect that TV viewers are so annoyed by political commercials that they don’t want to see another layer of their least-favorite pols taking up valuable dog-rescue space on the local news.

I’m very grateful that my two supervisors, Ellen Crooke and Matt King, have opted to interpret  that research within the framework of a TV newsroom’s traditional responsibilities to ask reasonable questions of those seeking positions of power.

My moments covering politics have included some pretty great highlights, including but not limited to

Mike Zakel has gotten a haircut since a GOP tracker captured this moment

Mike Zakel has gotten a haircut since a GOP tracker captured this moment

  • Spotting the image of WXIA photog Mike Zakel looming ominously in an anti-Jason Carter Republican Governors Association ad;
  • Spotting my cast-covered right wrist holding a mic in another anti-Carter ad (my still-broken wrist is improving, thanks);
  • Taking my mom, who is visiting from California and took me to my first political rally as a ten-year old, to the debates at the fairgrounds in Perry.   (We watched 5-7 year olds competitively ride sheep beforehand.)
  • Abundant emails in my inbox from candidates and their surrogates that aggressively suggest stories about why the other guy sucks;
  • Suggesting (and getting) a do-over from a candidate who awkwardly walked away in the middle of a contentious Q&A;
  • Getting that candidate to subsequently vow to never again walk away in the middle of a press scrum;
  • Getting a grammatically incorrect emailed statement from a candidate’s PR person — which I ran as-is when the publicist declined my suggestion to correct the grammar;
  • Watching two lesser-known statewide candidates crash a Jason Carter press conference;

    Women for Deal on the left, women for Carter on the right

    Women for Deal on the left, women for Carter on the right

  • Watching “women for Michelle Nunn” and “women for Nathan Deal” events get crashed by women backing their opponents;
  • Getting accused (incorrectly) by the staff of one candidate of attending a fundraiser for that candidate’s opponent;
  • Nearly getting Rep. Jack Kingston to play on my over-45 old-guy baseball team;
  • Seeing a retired WAGA assignment editor, Tammy Lloyd Clabby, at a Women for Nunn rally, decrying salary inequality in the news business.

    The unforgettable Tammy Lloyd Clabby

    The unforgettable Tammy Lloyd Clabby

As with much of our business, there is a sometimes tense, often amusing love-hate relationship candidates and their staff have with the news media.  Campaigns will occasionally issue press releases citing some story I’ve done (or the AJC or WSB) as proof positive of why their opponent isn’t fit to breathe the air of the Peach State, much less run for office.  Conversely, the same campaigns are quick to bust out text messages or emails squawking about a perfectly reasonable story that they wish I’d handled differently or overlooked completely.

photoThe adjacent text message exchange exemplifies it perfectly.  The text writer (we’ll call him “Brian,” the publicist for a GOP incumbent seeking re-election) had clobbered me for a story I’d done a few days earlier, then subsequently offered a hint of praise for another story.  This prompted me to ask him, tongue in cheek, to “make up your mind” about whether I was a right- or left-wing stooge.

His answer resulted in a genuine out-loud guffaw.  (He also agreed to let me post it here, knowing that you’d probably figure out who “Brian” is.)

Point being:  Those news entities that have sidestepped covering politics should maybe reconsider.  Lord knows, the campaigns are filling the coffers of their TV stations with cash from sweet, sweet political advertising.  One could argue that their viewers deserve a chance to see those people in a real-world context, answering questions posed by genuine newsm’n and women.

Plus, they’d further distract the already-overworked staffs of the candidates, perhaps divert their affection and ire, and add to an already gloriously-confused story.

 

The auteur

This post has to start with an admission:  I’m a bit of a thief.  I stole shamelessly from Tom Corvin.

When Corvin showed up as a freelancer at WAGA in the early 90s, he was a brooding, too-tall, chain smoking enigma; viewed warily as the object of a recently blown-apart relationship with a well-liked 11pm newscast producer.

Tom Corvin

Tom Corvin

Then Budd McEntee put him on the payroll as a reporter, and it kind of transformed the whole newsroom.

Corvin was a ridiculously talented writer, who packed multilayered, mindbending copy into prosaic ten or fifteen second increments, multiplied across the breadth of a 90 second or four-minute piece of TV.  At the same time, he rarely overwrote.  Some of his best pieces had no narration at all.

Corvin viewed TV news as filmmaking.  He didn’t shoot his own stories, but he was the director of photography on his shoots.  In our shop, he blazed trails on techniques widely used today as afterthoughts:  Wide angle lenses, starkly-lit interviews, using foreground objects to frame background images.  Corvin had a sharp eye for meaningful cutaways that lent texture (and often irony) to stories.

Compound the irony with his Rod Serling-esque delivery, and the copy he wrote for anchors.  You can just envision Corvin chuckling as he wrote lead-ins to his pieces, wondering if Jim Axel or Brenda Wood would actually intone the circuitous barrage of words he’d written for them.

He was also the king of the standup-as-cameo.  He was loathe to make a story about him, but understood that local news more-or-less requires the presence of the reporter as newsgatherer.  His interactions with newsmakers added Corvin’s personality to stories and enhanced the journalism at the same time.  His occasional appearances as a participant or observer were typically brief, surprising and hilarious.

In May 1993, WAGA sent Corvin out to produce a series called “Night People.”  In it, Corvin visited the legendary 24-hour gay bar Backstreet for a look at Charlie Brown’s Cabaret, the nightclub’s infamous drag show.  (Years later, Backstreet was forced to shut down after WAGA’s I-team exposed its 24 hour license as a sham.)

In July 1994, Corvin produced a two-part series (!) on Romeo Cologne, the Atlanta DJ who brought back disco and continues to power funk dance parties around town.  The pieces, shot by Jeff Moore, blew my mind stylistically.  (“This is out of control,” said Mrs. LAF when I showed her the Cologne series last weekend.)

“Night People” was an apt subject for Corvin, inasmuch as he became one of them, a bit of a legend for his after-hours carousing in Little 5 Points and beyond.  I still get asked about his doings all the time, and not by people who watched local news.

He left WAGA to move to Kansas City, where he pulled a nights-and-weekends shift at a TV station, then left the business and never returned.  He wrote a rousing, fanciful resignation letter, posted on this site in 2008, that was a cri de coeur about the things that drive everybody in our business a little nuts.

A face in the crowd:  TC at Turner Field in July 2014

A face in the crowd: TC at Turner Field in July 2014

He now lives with his family in San Francisco.  Prior to a recent trip to Atlanta, I twisted his arm into bringing the Cologne pieces with him, and he obliged with an entire Beta tape filled with his now-vintage work at WAGA.

The son of a Baptist minister and a Bob Jones University graduate, he has reacquainted himself with Christianity and has evened out his life.  He ought to be a fighting off offers for TV and teaching work, but competes against kids who are now mimicking, digitally, what Corvin did in analog twenty years ago.

“Everybody’s a thief,” he texted me when I gave him a heads-up about this post.  Count me among the many who swiped from him.

 

 

Holsteins and the helipad

Wednesday was a classic, a humbling day in the life of your friendly neighborhood TV reporter.  It was humbling for two reasons:  I spent part of it awkwardly stalking the governor of Georgia; and was doing so in pursuit of a story broken two days earlier by another TV station.TV-ad-4001

Monday, WAGA ballyhooed a big interview with Holly LaBerge, the embattled director of Georgia’s ethics commission.  Mrs. LAF and I actually cranked up the TV set and sat on the couch, 1950s style, to watch the report on their 10pm news.  I actually gasped when I saw the revelation of the memo LaBerge wrote documenting what she described as an intimidating phone call from the governor’s staff.  Good story, Dale Russell, I thought.  Damn your eyes.

Tuesday, the AJC appeared in my driveway with an “AJC exclusive” that had the same info as Russell’s story.  The “exclusive” also cited Russell’s exclusive interview with LaBerge, thus broadening the already-overused word to include exclusive coverage of your competitor’s exclusive material.

Tuesday, I followed Russell’s story with no pretense to exclusivity.  An Open Records Act request for the LaBerge memo was fruitful, as was my request to interview her attorney. (“I said my piece to Dale Russell” LaBerge answered when I phoned her, politely referring me to the lawyer.  Damn your eyes, Russell.)

By Wednesday, Gov. Nathan Deal still hadn’t talked at any length about the memo and the allegation his office had intimidated his hand-picked ethics director.  His spokesman gave me a vague “maybe, maybe not” response to my request for an interview.

So photog Steven Boissy and I wandered to the Capitol Wednesday morning.  I’ve never really staked out the Capitol with the hope of having an unscheduled encounter with the Governor.

Swiped from Atlantatimemachine.com

Swiped from Atlantatimemachine.com

But that’s how Wednesday began.  I believed that Gov. Deal was at an event but returning to the Capitol.  I didn’t know whether he was traveling by car or helicopter.  His SUV was absent from its usual parking space, leading me to believe he was probably in it.

Boissy and I hung around outside the Capitol, a building whose grounds have surprisingly little space for comfortable and inconspicuous loitering.  We found a spot that might have allowed us to see Gov. Deal arrive by car, and waited.

There was no place to sit.  The sun was shining and getting hotter.  Our stakeout spot was out of eyeshot of windows to the Governor’s office, and away from Capitol police perches.  One security guard walked past us but said nothing except “good morning.” We waited, maybe, thirty minutes.  I felt ridiculous and conspicuous and spent much of the time figuring out a) what to say when somebody questioned why we were hanging around there, and b) what to do after this gambit failed.

Boissy and I read obscure historic inscriptions, noted the surrounding flora and observed the increasing intensity of the sunshine. We discussed varying breeds of cattle, a subject in which we both share a surprising interest.

Our smalltalk dwindled rapidly.

And then we heard a helicopter.

It bore down on the new helipad built atop the new parking garage across from the Capitol’s southeast corner.  Boissy and I scurried over, and saw the governor’s SUV parked outside the garage at a door.  His usual driver was behind the wheel.

The stakeout concludes

The stakeout concludes

The Governor exited the building.  I didn’t bum-rush him, but called from a respectful distance and asked if he would stop to chat.  “What about?” he asked, as if he didn’t already know.

“Our office has already issued a statement about that,” he said.  I said I’d like to clarify some of what the statement said.  “OK, sure,” he answered.

What followed was a four minute chat wherein he challenged the accuracy of my first question, then proceeded to interlace his answers with questions for me that seemed to challenge the veracity of LaBerge’s memo.  He was lively and a bit more contentious than we usually see him.  He obviously wanted to talk.  The unedited interview is here.

Midway into our  Q&A, I saw a WSB mic flag pop into view alongside mine.  Richard Elliott had popped up, seemingly out of nowhere.

Elliott got what he needed without the indignity of the awkward stakeout. 

Damn your eyes.

Here and away

This is a transitional time in Atlanta TV news.  Here are some notes. 

Paul Crawley with an admirer

Paul Crawley with an admirer

Paul Crawley.  The WXIA reporter is retiring at the end of this month.  I’ve been a fan of this guy since I first started competing with him in 1986.  As a coworker since 2009, I’ve seen Crawley consistently be the most prepared reporter in the morning editorial meeting, with the best array of story ideas.  His anecdotes from our industry, told during slow moments at trials, stakeouts, legislative hearings and in the newsroom, nearly always came with wry insight or a belly laugh or both.  His execution and professionalism are top-drawer.  Plus, Crawley is the king of screwball comedy.  I will be very sorry to see him leave.

Angel Eyes

Angel Eyes

Cook with Ken Rodriguez

Cook with Ken Rodriguez

Ken Cook.  WAGA’s chief meteorologist was arguably the best in town — level headed and charismatic, with the ever-present mustache that evoked Lee Van Cleef’s “Angel Eyes” character in The Good, the Bad and the Ugly.  Cook’s career in Atlanta TV weather set a durability record that may never be eclipsed.  Cook was always fun to be around, a guy who welcomed the intrusions of reporters seeking personal forecasts.  He was also very good at deflating the weather-coverage ambitions of excitable news managers who overanalyzed the gravity of upcoming storms.  But when Cook looked at the charts and said “yeah, it’s gonna be bad,” you knew the threat was credible.  WXIA’s Chesley McNeil is cut from Cook’s mold.  So is…

Chris Holcomb

Chris Holcomb

Chris Holcomb.  The WXIA meteorologist emerged from the fringe schedule to become the station’s chief meteorologist last week.  Among the staff’s chattering classes, it was a no-brainer.  When the decision was announced, the raucous cheering exceeded any I’ve ever heard in a newsroom.  He’s that good, and that good a guy.

Blayne Alexander

Blayne Alexander

Blayne Alexander.  The one-woman-band reporter has quietly elevated to WXIA’s fill-in anchor rotation.  If there had been a big announcement a la Holcomb, it might have gotten a similar cheer.  Our industry is a brighter place with Bleezey in it.

The implausible partnership

Sunday, Georgia State University consummated its bewildering decision to transfer control of most of the programming on WRAS-FM to Georgia Public Broadcasting.

GPB has expanded its audience with the flip of a switch and a negligible transfer of cash.  Broadcasters dream of such stuff.  It is probably the crowning career achievement of GPB’s president and CEO, Teya Ryan.

Teya Ryan

Teya Ryan

Somehow, Ryan sweet-talked GSU president Mark Becker into handing over GSU’s most unique and nationally-recognized asset, its 100,000 watt FM station, in exchange for vague promises of internships at GPB and TV programming opportunities.  Becker is in the thrall of Georgia’s new film industry presence, and justifies the gutting of WRAS as a way to get an unspecified number of GSU students “experiential” TV and film opportunities.

GPB was cunning and opportunistic.  But Becker is the guy who gave it away.

Here’s my favorite part of the GSU press release issued last week:  Through the partnership, Georgia State students will be involved in producing 12 hours of daily programming every day of the year on GPB’s digital television network. 

It sounds great in a press release, but raises an obvious question:  Is GPB and / or GSU anywhere close to being staffed and equipped to produce 12 hours of daily TV programming?

By comparison, WAGA produces ten and a half hours of local news programming every weekday.  WAGA has scores of overworked professionals making pretty good money grinding out all that content, under deadline, every day.

Does GPB / GSU even have a plan for those twelve hours of daily TV programming?  Or a clue as to how to use college students to produce it?

Given my first-hand experience as a GSU communications instructor, it seems a bit implausible.  Here’s the thumbnail:

In the spring of 2009, I was tasked to teach broadcast writing and production, “JOURN 4740 News for Telecommunications.”  The class would include a video component.  Midway into the semester, I would assign stories.  Students would shoot and edit them on GSU equipment.

GSU charged students an extra $100 fee for use of GSU video cameras.  And then — I learned that GSU had failed to allocate cameras to my class.  Nobody told the equipment guy about my class.  The students got no cameras.  But GSU refused to refund the fee to the students!  I was horrified.

GSU justified taking the fee because the students still had access to a video editing lab — to edit video they couldn’t shoot.

Most of my 17 students were not nearly as surprised as I was.  Most were due to graduate that spring.  They’d viewed it as more of the same at GSU.

From last week’s press release:  With its strong and growing connections to the dynamic Atlanta film industry, Georgia State is the premier institution in Georgia for film and broadcast study. Its film and journalism programs are among the largest of their kind in the nation, with more than 2,000 undergraduate students. 

Wow!  What an awesome school GSU has become in the five years since my pathetic experience there as a communications instructor.  It is all undoubtedly due to the amazing work of Dr. Becker, who showed up as president the same year.

I interviewed Dr. Becker this spring, and it took a very weird turn.

Dr. Mark Becker

Dr. Mark Becker

I had set up an interview with him about GSU’s property expansion downtown, and the school’s potential interest in available property at Turner Field, Underground and elsewhere.  When publicist Andrea Jones put me on his schedule the morning of April 8, I noted that the date coincided with the Braves’ home opener.  I told her that if Becker said anything interesting about GSU’s interest in the Turner Field property, it would be especially timely.

That morning, Becker affably told me that yes, GSU was interested in Turner Field’s potential as student housing and a mixed-use development space.  In response to a question, he also mused that he could see repurposing Turner Field into a football stadium for GSU.  In person, Becker seemed down-to-earth, likeable and forthcoming.

Good story, right?  It was the first time GSU’s president had confirmed interest in developing that area after the Braves leave for Cobb County in 2017.

The next day, GSU’s online publication The Signal tried to verify the story.  Becker, through Jones, told The Signal that I had “manufactured” the story.

For whatever reason, Becker had decided to backpedal on the tentative interest he’d expressed to me about Turner Field.  The obfuscation to The Signal was laughable, though, given that 11Alive’s web site and video showed the actual words coming from Dr. Becker’s actual mouth.

Image of GSU's Turner Field plan

Image of GSU’s Turner Field plan

I didn’t take it personally (I didn’t learn about The Signal piece until several weeks later).  But it delivered an odd snapshot of a doctorate-holding man who, despite advance notice of the subject of our interview, had apparently given little forethought to what he might say.

A month later, GSU revealed its official offer for the Turner Field property.  GSU produced artwork of a mixed-use development, and a stadium retrofitted for football — verifying what Becker had told me in my “manufactured” story.

And on the same day, GSU announced its stunning giveaway of WRAS.

BnEM5z3CcAAmUYbStudents, alumni and listeners of WRAS raised a shitstorm that seemed to catch Becker by surprise.  Somewhat paralleling his experience with me, he began backpedaling his decision — first, by delaying the takeover; then, by issuing last week’s press release saying “The university is pursuing options to secure daytime broadcast time for WRAS after the [GPB] partnership is initiated…”

The same press release describes WRAS as GSU’s  “heralded student-run radio station,” a too-late acknowledgement that this radio station is more than merely another university “asset.”

Sunday, WRAS played NPR programming that duplicated WABE’s programming.  This week, it will play drive-time programming that will largely duplicate WABE’s NPR programming.  Except for nighttime and graveyard shifts, the original, groundbreaking, community-based, student-produced content will be gone.

The “heralded” student run station — the one that Becker now knows had a groundbreaking 43-year history –  is now dead on radio most of the day.  The student-programmed HD signal GSU promised doesn’t exist yet.  The student-programmed daytime web stream barely exists.  The apps to hear the daytime student programming sometimes work, sometimes don’t.  The GPB internships don’t start til 2015.

Sorry, kids.

That’s the GSU I experienced in 2009.

And Becker?  He appears to be trying to show students that he didn’t really mean to screw them out of their student-run radio station.  Kinda like he didn’t really mean to tell me about his designs on Turner Field — but then jumped in and did it anyway, embracing it weeks later.
It suggests the fix is in for GSU to fully embrace its new GPB “partnership” — once both parties think GSU students and WRAS backers have stopped paying attention.

 

 

News that’s not news

Something awful happened to my industry on September 11, 2001.  On that date, we stopped using our news judgment.  Not all of it, of course.  But in many important ways, we allowed pranksters to start running our lives, deciding how we would use our resources and what we would cover.

July 2011, outside an Atlanta bank branch. AJC photo

July 2011, outside an Atlanta bank branch. AJC photo

In the first twenty years of what passes for my career in the news biz, we would mostly ignore bomb threats and suspicious package calls.

Sure, a bomb threat would mean evacuating hundreds of people from a courthouse or school.  It would mean the presence of lights-flashing cop cars and “bomb disposal unit” trucks, accompanied by cops with bomb gear and trained dogs and maybe a remote-controlled robot on wheels.  The visuals were compelling.  The false drama of will there or won’t there be a mushroom cloud at any moment would be somewhat compelling.

But we all but ignored it.  And it was the right thing to do.

We ignored it — Lord help us, did we really do this? — because we felt a sense of responsibility to discourage copycats.  (Certainly, part of our motivation to discourage copycats was rooted in our desire to minimize devotion of news resources to such stuff.)

And there was never a debate.   It was a given.  TV shops might send a photog to a bomb threat, just to be there in the unlikely event of an actual mushroom cloud; if they had a photog available.

June 2013, outside Georgia capitol.  AJC photo

June 2013, outside Georgia capitol. AJC photo

But a live truck?  Not likely.  A reporter?  They were, hopefully, too busy covering actual news generated by non-pranksters.  Covering events that were, 9999 times out of 10,000 likely to be hoaxes was considered a waste of resources and a breach of our responsibility to the community.  It sounds so quaint now.

Then starting in September 2001, all bomb threats instantly had the whiff of Al Qaeda behind them.  Never mind that real terrorists probably had bigger fish to fry than local courthouses and schools in Georgia. At that point, defending “the homeland” became a national fixation.  Cable news began running bottom-of-the-screen crawls to lend greater urgency to everything.  Local news struggled to contribute something relevant to the national story.

Jefferson Middle School in Jackson Co. 11Alive image

Jefferson Middle School in Jackson Co. 11Alive image

So we bowed to the pranksters who called in bogus bomb threats.  Add to that the kids who drop notes threatening to do harm inside school buildings.  During one two-day period last week, at least seven public schools in Georgia went on lockdown.  In one of them, a kid brought a gun to school but harmed nobody.  The others were hoaxes.

Now, off we go.  We send helicopters.  We dispatch crews in live trucks, interviewing evacuees or worried parents, reporting the inevitable hoax yet still passing it off as news.  More than a dozen years after 9/11, we still do it.

Our newsrooms are now staffed with people whose careers didn’t blossom until after 9/11.  They don’t even realize that there was a time when newsrooms exercised actual discretion in such matters.

These same folks are also plugged into social media, which is a tremendous resource for raw intel.  If it’s getting tweeted, then the word is getting out.  If “the word” is confirmed by news professionals, shouldn’t we report it too?   Can we let Twitter beat us on stories of bomb threats and such?

Hell yes we can.

Let social media have the scoop on bomb threats.  The word will still get out.  Y’all don’t need us for that.

Meantime, let the pros devote their resources to the stories that the social media amateurs don’t learn until they see it in the commercial news media.

We get our resources and our credibility back.  We regain some of the sense of responsibility we willingly gave up more than twelve years ago.

Pranksters will continue to try to manipulate police and government by creating hoaxes.  Sadly, they lack the discretion to ignore their pranks.

But the news media has that discretion.  We used to call it “news judgment.”  We ought to start using it again.

The cheap suit

My favorite suit right now is one I purchased for $150 on eBay.  Its label says “Kenneth Cole / Reaction.”  It was listed as $300 retail.  It’s the proverbial cheap suit.

El cheapo

El cheapo

Yet the wife actually went “ooh!” last time I put it on, and without irony.  The label says it’s composed of 85 percent polyester and 15 percent rayon.  It has proven water resistant qualities.  Presumably, it’s durable and fireproof. And it looks OK on my lumpy frame.

I know many adult male professionals who never wear suits.  But lawyers, politicians and TV reporters are saddled with the burden of purchasing and wearing suits.  Lawyers and TV anchors can be frequently seen in thousand dollar-plus tailored suits.

The rest of us with more modest paychecks have to dress accordingly.  I know plenty of TV reporters who sing the praises of their cheap suits.  Their go-to typically is K&G Men’s Warehouse.  It’s also the go-to for police detectives, a profession whose couture and salaries are more mismatched than most.

Less cheap

Less cheap

My go-to is eBay, first suggested by my sister who is a public defender.  I’ve bought at least five suits off eBay.  All of them were new (verified by the fact that the pants were unhemmed).  Three of them were Hickey-Freeman brand, and had tags sewn in that indicated retail prices that were substantially higher than the two to three hundred dollars I paid for them.  They are my “expensive” suits.

Portia Bruner: Clearance rack dress, thrift store belt.

Portia Bruner: Clearance rack dress, thrift store belt.

But lately I’m more sold on the cheap suits, and I’m not alone.

My friend Portia Bruner has created a thread on Facebook that shows her (looking great) in garments she has purchased at thrift stores.  Portia is a reporter and substitute anchor at WAGA, and a mom with two adorable boys in private school.  In other words, she is understandably budget-minded.

Valerie Hoff, WXIA

Valerie Hoff, WXIA

My coworker Valerie Hoff is a walking bargain-bin promotion, as detailed on her Ways to Save site and in random anecdotes I frequently overhear from her desk.  The WXIA anchor/reporter views bargain hunting as a sport.  Like Portia, she wears the cheap stuff with style.

I purchased the “Kenneth Cole / Reaction” suit by accident.  I needed a suit for a costume.  The suit that arrived in the mail had a subtle color that surprised me.  When I put it on, I was horrified that it not only lacked the costumey quality I’d expected, but also looked better than some of my pricier suits.

This points to one of the pitfalls of ordering a suit from eBay:  You may get surprised.  But it may be a pleasant surprise.

Last word:  Cheap neckties.