Today’s post yields to a Tampa-based blog called “the Feed.” It suggests that the pressure to squeeze revenue from TV stations has impacted the thinking of local TV newsrooms.  Y’think?

Old rule: news is news. New rule: news is marketing.

Old rule: news is never old New rule: news has an expiration date

Old rule: live shots compliment the story New rule: live IS the story

Old rule: weather gets the attention it deserves New rule: rain is a lead story

Old rule: Cover the issues New rule: cover the emotions

Old rule: Staff experience is valuable New rule: 1 year is experience

Old rule: Cover breaking news New rule: make up breaking news

Old rule: Build credibility and you’ll gain a bigger audience New rule: Reach more people through the Internet

Old rule: Be good storytellers New rule: more stories, less telling

Old rule: Report the facts New rule: report what people say

Old rule: Follow the news director’s lead New rule: Who’s the news director?

Old rule: Consultants suggest New rule: Consultants control

Old rule: Ratings rule New rule: Demos dominate

Old rule: Know your community New rule: know your research

Old rule: Bad staff behavior is not tolerated New rule: address your questions to our attorneys

h/t to JW!