The Good: Jon Shirek’s 6pm piece on WXIA on gas-crunch changes in auto sales. Shirek spoke with a dealer who no longer takes SUVs on trade-ins. He also revealed that hybrids may be less cost-effective than an old fashioned four-cyclinder buggy. As always, Shirek’s piece was thoughtful and well-written.
The Bad: WXIA’s new and unclever slogan: “Your gas station station.”
The Ugly: On WXIA / WATL’s 10pm news, management ordered the station to play an extended promotion for a new entertainment web site in the middle of the newscast. The promo was fronted by a chatty radio DJ, and seemed to go on forever. When the camera finally cut back to Brenda Wood and Ted Hall, they couldn’t conceal their embarrassment.