The AJC announced today it’s jacking up its per-newspaper daily price from 50 to 75 cents. A bland, four-sentence announcement appeared on today’s front page:
- On Monday, The Atlanta Journal-Constitution will cost 75 cents for our readers purchasing a single copy newspaper published Monday through Saturday. This change marks the first increase in our single copy price since January 1993. However, this action has become necessary to continue providing our customers the highest level of service and to help offset the escalating distribution, fuel and newsprint costs. The Sunday single copy price of $2 remains unchanged.
Our prediction: This bold move with solve the newspaper’s circulation and revenue problems.