At first blush, this was just weird as hell. We found it on WGCL’s website: A 14:39 piece it calls “the Evan Thomason Show.” It’s an absurdly elaborate spoof of a TV show featuring an absurdly cute tow-headed boy of that name. There’s no explanation offered. He appears to be nine. In the piece, Thomason turns up in WGCL’s newsroom. The following hilarity ensues:
- Meteorologist Laura Huckabee puts Thomason in front of a green screen and advises: “When you point, don’t use your pointer finger. Be as vague as possible. That way nobody can hold you to anything.”
- The camera goes to the control room. Thomason narrates: “This is the producer. He thinks he’s in charge.”
- Thomason, co-anchoring a “special report” with Bill Gaines (“in our matching Brooks Brothers suits”), watches video of Gaines hitting some golf shots during a charity fundraiser. “Looks like you could use a little practice, Bill,” the boy opines.
- In a ridiculous original song commissioned by WGCL to conclude the piece, the singer lists Thomason’s many amazing attributes. Among them: he’s “smarter than the scientists that can’t get it right.”
WGCL never actually says that Thomason owes this elaborate bit of TV to WGCL’s involvement in the Make-A-Wish foundation. But there’s some obvious product placement. With that as the background, it starts to make sense.
WGCL deserves credit for poking a fair amount of fun at itself publicly. And it deserves credit for going all-out on the production, for a “show” that probably never aired on TV.