Daily Archives: December 18, 2008

The Cult of Dagmar

The subject of this post is kinda the proverbial gorilla in the room, an issue mostly sidestepped on this modest blog.  Dagmar Midcap is the foremost face of WGCL’s news, a weather forecaster without any meteorological bona fides.  But that doesn’t seem to matter (in light of that, though, it’s always amusing to see WGCL proudly display the AMS credentials of its other two forecasters, Laura Huckabee and Jennifer Valdez).  Midcap is blessed with what Anheuser-Busch might call “watchability.”  For a station of WGCL’s stature, any such asset is a plus, meteorologist or not.

On TV each night, Midcap is bland and buttoned-down, with almost no hint of the sexpot cult leader that rules her salivating fans. The cult of Dagmar is best found in locations outside of WGCL’s airwaves.  There are the billboards.  They used to display Midcap’s talents from head to sternum.  In recent months, the station’s promotion has toned down the hint of cleavage, concentrating on points north.  But the best place to look is Youtube.

Turns out that the radio show known as The Regular Guys worships Midcap.  And one of the Guys is a man who calls himself Southside Steve (SSS), a fortyish, ponytailed, overgrown frat boy who produces TV vignettes with titles like “Hooters Swimsuit Pagaent.”  He uploads them to Youtube, and several include Midcap.  “Are you into radio guys?” he asks leeringly in the piece seen below.  Yet as creepy as SSS seems, give Midcap credit for handling his drooling ickyness with grace and humor.

There are many other examples.  Even when SSS interviewed WGCL reporter Kim Fettig, he couldn’t resist a Dagmar question. Our favorite moment is when Fettig asks him if he was “creepy” during an interview with Midcap.  SSS’s  entire persona suggests that Fettig already knew the answer.

Curiously, the collection of Dagmar appearances on SSS uploads appears to end right around the time that WGCL hired Steve Schwaid as news director.  Schwaid has striven to strengthen WGCL’s credibility as a news organization, so it may not be a coincidence.

Meantime, go ahead and say it:  Way to play to the cheap seats, LAF.  Thank you very much.