No white stuff

action-news-logo-32092It would be an overstatement to call WSB’s coverage of Sunday’s snowfall “restrained.”  The combination of snowfall and local TV news is typically combustible and comical.  At 6pm, WSB pandered to its audience.  That’s no surprise.  But many of the usual excesses were absent.  That surprised us.  Score one for WSB.

The basketball-shortened newscast bore five reporter live shots from Fulton, DeKalb, Gwinnett, Clayton and Cobb Counties.  All of them essentially told the same story:  It’s snowing.  Watch out for icy roads.

Eric Philips, Darryn Moore, Tom Regan and Tiffani Reynolds produced pieces that heavily overlapped, content-wise.  Each had pictures and/or interviews with folks grabbing supplies at grocery stores.  But none of those reporters overplayed that clichéd element of snow coverage.  Philips was barely able to contain his self-aware amusement as he asked a woman to show him her loaf of bread in a parking lot.

Philips also had video of a woman’s car getting pulled from a ditch on Hwy 316.  She immediately plunged her car into another ditch, on-camera.  Nice.

WSB refrained from any condescending “how to drive in snow” pieces.  There was very little alarmist language from its reporters or weather guys.  Overlap, yes.  Plenty of that.  And zero news content outside of weather.  Not ideal, but it all goes with the territory.

The only real flaw was WSB all-but ignoring the hundreds of flights delayed or canceled at Hartsfield-Jackson Airport.  That little detail appeared in an anchor reader toward the end of the newscast.

WSB’s best work came from Ross Cavitt, who produced a self-contained package from Coweta County.  Cavitt had a nice time-lapse shot of snow accumulating on some shrubbery.  He also played the story for what it was:  A Sunday amusement for most.  Showing kids on sleds, Cavitt wrote “for many, it was a gift from heaven; mother nature dressed in her Sunday best.” It was the best line in the newscast.

(But don’t look for any links here.  By Monday evening, WSB’s often-infuriating web site was still displaying video from Friday’s newscasts.  Snow day, guys?   Must be nice.)

And not once — not one time! — did we hear the phrase “winter wonderland” or “the white stuff.”  That’s restraint.

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About live apt fire

Doug Richards is a reporter at WXIA-TV. This is his personal blog. WXIA-TV has nothing whatsoever to do with this blog, under any circumstances, in any form. For anything written herein, Doug accepts sole credit and full blame. Follow him on Twitter: @richardsdoug. All rights reserved. Thanks for visiting.

9 thoughts on “No white stuff

  1. Alex

    I know this has been addressed before, but is there a more outdated logo out there than WSB’s? They really need to redesign it, brings back memories of 1988. To be honest, local news in the Atlanta area is pretty stale. Was in Vegas a couple of months back and I didn’t see one unattractive anchor/sportscaster/meteorologist, etc out there. Dagmar would be just an average face out there 😉

  2. SqueezeBack

    I don’t really like any of the local station’s sites. They all leave something to be desired…and more often than not that something is timely news content.

    Cavitt is one of the best. I always enjoy his story telling.

  3. juanita driggs

    I also think that Mr. Cavitt does fine work but unfortunately he’s not terribly comfortable with the medium. He usually flails his hands/arms about so much(unless he has to hold an umbrella) that I’m thoroughly worn out watching him by the time his stand up is done. He needs to watch closely and learn well from his more polished colleague Mr. Dore who is excellent on camera, “hands-down” the best reporter on channel 2 in my opinion.

  4. Don B

    Oh, must we have beautiful people on the air doing the news? What a airhead comment…..Wonder what you look like?

  5. 2video1

    About Mr. Cavitt he is one of the best “Live” people on the air. You can put him “Live” in front of a camera and he can roll with the punches without stuttering. As for Mr. Dore the best story teller around! His writing is the best! He should have been with the Networks a long time ago!

  6. NewsPhotog

    hahahahaha well i was out in all this snow and wht not and it was fun working in it haha and I dont think you have to been good looking to be on tv. You just have to have something that sticks you out from anyone else and be able to tell a story.


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