Multitasking multimedia multiplatformer

Chris Sweigart, WXIA (with his eggplant-cam)

Chris Sweigart, WXIA (with his eggplant-cam)

Last weekend, I had occasion to introduce a young man named Chris Sweigart to a bunch of old, grizzled TV goons.  “Sweigart is a reporter and director of social media at WXIA.”  The introduction was repeatedly good for a guffaw or a snort.  I suspect only a handful of other news folk in America, if any, have that title.

Despite our reputation as stuck-in-the-20th-century Mainstream Media throwbacks, most TV news folk are aware that their careers will be dependent on their presence on the web, and the monetization thereof.  They are still grappling with the business of how blogging, tweeting and Facebooking will fit into it.

Forward-looking readers of this blog ought to consider making regular visits to Sweigart’s blog as well.   Sweigart is a new-school jack-of-all-trades.  He’s a one-man-band “multimedia journalist.”  As WXIA’s social media director, he is also continually updating the station’s Twitter and Facebook sites (and his own), and riding herd on WXIA’s web presence.

Multiplatform:  Julie Wolfe, WXIA

Dressed to tweet: Julie Wolfe, WXIA

Recently, he noted the multiplatform presence of our colleague Julie Wolfe.  Wolfe produced a moving story about a child who’d waited for months for a donated kidney, then got it.

Days before the story aired, Wolfe promoted it on Twitter and Facebook by sending updates from the operating room where the transplant took place.  On-air, Wolfe said the preview updates helped build an audience for the TV version of the story.  Sweigart argues that Wolfe’s performance is evidence that a TV reporter can thrive as a one-man-band, concurrently producing timely information for the web.

I would add that Wolfe’s TV story was very well done, actually bringing a tear to the eye of an old, grizzled TV goon.

Wolfe’s story is below.  You can find Chris Sweigart’s blog under “Atlanta TV blogs” on the right toolbar of this site.

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3 thoughts on “Multitasking multimedia multiplatformer

  1. Frank Booth

    Of course it’s a good story and there once was a time when we were lucky to be able to do them…sadly not sure where they belong now .
    But I don’t think people look to them on local news

  2. mike daly

    Not enough can be said about the care, energy and expertise that Ms. Wolfe used to put this story together. It was more than solid, dead-on shooting. It was more than capturing moments like Quinn asking for her stuffed Lamb and the shot of the nervous parents hugging while facing the unknown. The bottom line to me is that Julie had to care an awful lot about this story. She has a heart and Quinn now has a new kidney. Fantastic story.

  3. mike daly

    I couldn’t put this comment with my first, because I didn’t want to litter the above comment with my only complaint. My complaint is about the litter at the bottom of the screen. I know it’s a multi-media world, but did we really have to have the multi-media crawl at the bottom of the screen? Couldn’t they push that aside for this story? Did the decision makers at 11 feel that people were fascinated in this story but at the same time should be directing their attention to the bottom of the screen so they could know about Dexter King misgivings or that Iran has a nuclear program? I just don’t get that.


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