Flurries of truth

It’s a shame this site no longer abuses local TV.  Otherwise, I’d name the parties  below.

Wednesday, Twitter delivered some material from local TV stations about this afternoon’s upcoming “weather event.”  This tweet came from a local TV guy at 3pm:

“I like to get wx report straight from source. @[weatherguy] told me while i was heating lunch he does not expect us to get much snow in atl”

Two minutes later, Twitter and Facebook sent this out from the reporter’s employer:

“Everyone ready for some snow? Forecast models call for 1-2 inches for parts of Central and North GA, but what do you think will really happen? [Our weather guy] will have the latest…”

They seem contradictory, yet both tweets were accurate.  The reporter was giving accurate information straight from the source.  The TV station was trying to be relevant to viewers.

Giving the people what they want

At a time when folks are turning away from local TV altogether, “weather events” remain a time when viewers are geeked up enough to actually view local TV in real time.  TV stations measure which stories are hits on their web sites; the local weather stories are always at the top.

So TV stations will give you weather.  Blame yourselves, viewers of TV news.  Those of us earning paychecks in the industry would like to thank you.

This afternoon’s snow flurries will give reporters an opportunity to shift away from the cold weather stories they’ve had to produce over the last week.  At WXIA, Jerry Carnes has been our stalwart cold weather go-to.  Yesterday, I did a piece about folks who can’t afford to pay their gas bills and heat their homes.  As usual, my goal was to tell the story without ever uttering the word “cold.”

Meantime, consider this:  Ten years ago this month, Atlanta was socked with a terrible ice storm.  It knocked out power in my neighborhood for nearly a week, longer in many others.  It closed schools (of course, so that children could spend quality time in their unheated homes).  It also killed Atlanta’s chance to ever host another Super Bowl.

I had scheduled my son, Bill, to work as a page in the legislature that week.  He was all about it, because it would take him out of school for a day.  But when school closed, he was less enthused.

“What are we gonna do — sit in the unheated house instead?” I reasoned.  We went to the Capitol instead.  Bill executed his duties in casual clothing.  His family read books in the House gallery and stayed warm.  He got his picture taken with two Georgia legends.

Now, that was a weather event.

PS – Red and Black editorial cartoonist Bill Richards has posted his favorite cartoons from ’09.  They’re worth checking out.  And wish the boy a happy birthday today.

"You don't know where that gavel's been!" Bill with Rep. Doug Teper and Speaker Tom Murphy

This entry was posted in carnes jerry, WXIA on by .

About live apt fire

Doug Richards is a reporter at WXIA-TV. This is his personal blog. WXIA-TV has nothing whatsoever to do with this blog, under any circumstances, in any form. For anything written herein, Doug accepts sole credit and full blame. Follow him on Twitter: @richardsdoug. All rights reserved. Thanks for visiting.

6 thoughts on “Flurries of truth

  1. Dirty Laundry

    I’m going to “abuse” since you can’t LAF…

    In my humble opinion, local viewers are getting savvier and very tired of all the hype and no “meat” of “news SHOWS.” (Please note the emphasis on “shows.”) Pretty soon, even wx won’t deliver eyeballs (warning to the Media – which won’t listen anyway).

    Just one example; Last night’s story on WGCL regarding DeKalb County School Superintendent getting a $15,000.00 raise. OK, I’m game – sounds really bad in this economy and with what the DeKalb teachers are enduring, etc. BUT this story was sooooooo weak – NO CONTEXT. The reporter never told the viewer (unless I missed this, or it was in another version of this story earlier/later in the day – but I doubt it), how much the Dr. Lewis currently makes (before the raise), or how much other counterparts in the State or Nation – etc. – make – you get the picture.

    It was really a pointless piece with no real reporting, just reciting a couple of facts to try to get viewers all riled up. But how mad should the viewers be? There’s no real way to calculate just how grievous this raise is without more true information – which would probably not have taken all that much more digging from the reporter.

    I was really disappointed as a viewer that the real “tough” questions weren’t even considered – as far as I could tell. OK, stepping off soap box now. Just my two cents for today.

  2. GLCer

    sorry, I think you probably didn’t see the entire story.

    We gave the original amount of the salary, how it was adjusted when the teachers were furloughed…then as a tag we also gave you context about what other superintendents in the area make,

  3. Old timer

    Jerry Carnes holding up a thermometer. We can always depend on him to recreate 1982. What’s next? holding a newspaper up for the camera? Maybe a reference to the “white stuff.”


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