Two things about this story.
First, it illustrates how tone deaf folks can be. Jeremy Porter seems like a sensible, ambitious guy. His vision is interesting: He wants to build an environmentally-friendly motorsports park in undeveloped Dawson County. He wants customers when it opens this fall.
But he and his PR folks came up with an odd promotion: Free half day passes for violators of Georgia’s new superspeeder law. It was offensive to law-abiding motorists yet Porter had trouble understanding that. By the end of our conversation, I’m still not sure he understood it.
Second: The story construction reflects the fact that this was a deadline-crunching, last-minute production. Photographer Bill Jones and I returned from Dawson County in rush hour. Jones had about twenty-five minutes to edit it. The story consisted of three short voice tracks, a standup and a series of soundbites.
Porter told me that he and his publicist came up with the idea because they were “overdue” to issue a new press release. Sometimes, the best publicity is no publicity.