Late late late show

Item:  WAGA recently started a new 4:30am newscast, around the same time the station laid off production workers.  The new newscast is a great idea.  Here’s why.

10.  Ten and a half hours of local news each weekday is insufficient, obviously.

9.  At eleven hours of local news per day, you’re only one hour away from programming half the day out of the newsroom.

8.  Your downsized production staff and robotic cameras have proven they can flawlessly handle another half-hour effortlessly.

7.  More newscasts give anchors more opportunities to sharpen their teleprompter operating skills.

6.  Legions of meth addicts in North Georgia need to know the five-day forecast before they go to bed.

5.  The newsroom’s overnight staff is obviously underworked.

4.  More newscasts give your sales staff opportunities to offer volume discounts to advertisers.

3.  It ties nicely into your new promotional tag line:  Volume, Volume, VOLUME!

2.   It’s a baby step into the coveted 4 am slot.

1.  A 4 am newscast foreshadows your new 4 pm newscast, set to debut in fall of 2011.

This entry was posted in WAGA on by .

About live apt fire

Doug Richards is a reporter at WXIA-TV. This is his personal blog. WXIA-TV has nothing whatsoever to do with this blog, under any circumstances, in any form. For anything written herein, Doug accepts sole credit and full blame. Follow him on Twitter: @richardsdoug. All rights reserved. Thanks for visiting.

11 thoughts on “Late late late show

  1. Icarus

    I’m angling for the ultra-coveted 3am time slot, where all the viewers will see will be an hour of me live-blogging whatever pops into my feelble little mind at that hour. Virtually zero production costs!

    And, of course, during sweeps, I throw in an occasional live appearance via skype.

  2. LBJ

    Any earlier and they can revive Bestoink Dooley’s “Big Movie Shocker”. (only old Atlanta natives will remember…)

  3. jcburns

    I think they’ll be launching the 3 am news by bringing Bill Tush and Tina Seldin on board. I just hope Chris Rehkopf is still there to direct, and that someone can sneak some old Plaza Drugs spots onto the server.

  4. Jim

    LOL to number 8. Things in production land are seriously bad. “DAMMIT, wrong super” “It’s okay, nobody knows who the city council president is anyway.”

  5. live apt fire Post author

    It slowly dawns on me that because WAGA reruns its 10pm news at 1am or so, the station has already reached the twelve-hour threshold. The newsroom deserves a flat cake for achieving this milestone.


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