Finger pointing

AJC photo by Ben Gray

AJC photo by Ben Gray

On behalf of the Atlanta media, I’d like to thank you for not blaming us for the slow response to the Tuesday storm we’ll call Gridlockalypse 2014.  Because one could argue that you could.

Chesley McNeal delivers the Winter Storm Warning on WXIA's 4am news Tuesday

Chesley McNeal delivers the Winter Storm Warning on WXIA’s 4am news Tuesday

No, the blame rests with the government officials who failed to heed the hue and cry we raised Tuesday morning, when the National Weather Service issued a Winter Storm Warning at 3:39am.

That’s the technicality that lets us off the hook.

Here’s the reality:  The Atlanta news media — especially TV — likes nothing more than to raise a hue and cry about upcoming “weather events.”  And it doesn’t take a Winter Storm Warning to prompt it.  We get excited about Winter Weather Advisories, Winter Storm Watches, Severe Thunderstorm Watches, and Heat Advisories.  We get geeked when the temperature drops below freezing.

There’s a reason for that.  The audience actually turns on local TV news when they think the weather is getting bad.  It’s measurable.  And we are always happy to welcome our larger audience with hearty doses of the information they seek.

Whenever it happens, we are utterly truthful with the details. If the NWS has issued a Winter Storm Watch and not a warning, we’ll say that — over and over and over again, while producing  perilous-looking color schemes moving ominously across maps.

The problem, one could argue, is that we lack proportion.  We beat the weather drum with great urgency.  We put human beings — “team coverage!” — in the elements to add a measure of performance art to the story.  Residents of Carrollton are bracing for the line of thunderstorms that’s expected here any minute.  As you can see, the wind is starting to pick up and the sky is darkening…

It may not be apocalyptic, but it sure seems that way.

Gov. Nathan Deal

Gov. Nathan Deal

Can you blame state officials for failing to discern that the real thing was advancing upon us Tuesday?

Technically, you can.  A Winter Storm Warning means that a winter storm is “imminent or occurring.” The word “warning” is always the key when attuned to NWS information.

But what if TV and radio routinely makes it sound like the bogeyman is about to get you?  It is up to you, dear viewer, to know the difference.  Sometimes, we just give you information that merely sounds really, really urgent.  And other times, you need to react by closing schools and staying off the roads.  (But by all means, go purchase some bread and milk first, and be sure to say hi to our highly trained journalist stationed live outside your grocery store.)

Meantime, you’ve got political appointees running agencies like the Department of Transportation and the Georgia Emergency Management Agency who are supposed to discern the subtle differences between our usual weather drumbeat, and the real deal.

So yes:  An alarm should go off in GEMA whenever the NWS issues a Winter Storm Warning.  That’s a tangible signal that our routine drumbeat of weather coverage has flipped into something genuinely noteworthy, and its time to activate Georgia’s paltry fleet of salt trucks.

Likewise, it would have been unseemly for Mayor Kasim Reed and Gov. Nathan Deal to point back at the news media and say “it’d help if y’all only got excited about serious weather.  Because it’s kind of hard to tell when it’s really getting dangerous, or whether it’s just y’all trying to excite the audience and keep them tuned into your TV station.”

That would have been petty.  But it would have been an interesting conversation starter.

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This entry was posted in WAGA, WGCL, WSB, WXIA on by .

About live apt fire

Doug Richards is a reporter at WXIA-TV. This is his personal blog. WXIA-TV has nothing whatsoever to do with this blog, under any circumstances, in any form. For anything written herein, Doug accepts sole credit and full blame. Follow him on Twitter: @richardsdoug. All rights reserved. Thanks for visiting.

4 thoughts on “Finger pointing

  1. Og Ogglby

    The problem here…was a failure to communicate by GEMA, and a failure to remember SnowJam ’82. Exact same scenario, except that in ’82 snow started mid-afternoon. Same jammed freeways. Same abandoned cars. Isn’t someone at GEMA over 50? And on TV, wasn’t Ken Cook here then? We would have been better off with Guy Sharpe.

    Reply
  2. Jim

    Why is it the Government’s fault? Are the people of Atlanta so dependent that they are incapable of making their own decisions? The warnings were available to everyone, not just the Government. The jam was caused by the people themselves who decided to ignore those warnings, send their kids off to school, and go about life as normal.

    Reply
  3. Sandy

    I have to say, though, I took this one seriously only because Joann Feldman, one or two days before the first flake fell, said “This one on Tuesday is real. I will pack an overnight bag and plan to spend the night at the station.” I’ve never heard her say anything like before, and she is less prone to hyperbole than most.

    Reply

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